Some Basic On-page SEO Rules

When you are adding a new page to your website or editing an existing page, you MUST consider the on-page SEO (search engine optimisation) rules.  You should consider this list as a checklist to review both before and after you have put together a page for your website.

Domain name: (www.your-website.com.au)

• Domain should include all keywords
• Don’t use IDN keywords ones with special characters
• Use hyphens instead of underscores to separate words.
• Your domain should be older than 2 years

Page Content

• Images should always have alternative texts
• Keyword density for visible content should be 5% - 7%
• Keep the links to a reasonable number (fewer that 100)
• Offer unique content on your page
• Optimise page load time of your site (do not use large images)

Headline tags

• Use headlines to structure your content
• Use H1 (heading 1) only one time
• H1 (heading 1) should include all keywords
• Use H2 (heading 2) and H3 (heading 3) tags

Page Title tag

• Use this tag only one time
• Title should include all keywords
• Length should not be greater than 65 characters
• Meta-Description should not contain more than 15 words

Page Meta-Description tag

• Use this tag only one time
• Meta-Description should include all keywords
• Length should not be greater than 150 characters
• Meta-Description should not contain more than 30 words

Page Meta-Keywords tag

• Use this tag only one time
• Meta-Keywords should include all keywords
• Use only relevant keywords which can be found in the content
• Tag should not contain more than 10 keywords
• Write Keywords comma separated
• Write keywords lowercase

Page URL or Path (/)

• This is in your Alias for an article
• Try to keep the path short
• Don’t use dynamic parameters
• Use hyphens instead of underscore to separate words
• Words in the path use be lowercase
• Path should not go deeper than 3 levels.